At the scene of an incident, the news media’s most basic needs are access to information and images. Use these tips from FEMA to help anticipate what the media will want and to setup a media staging area that enhances communications to help guide information flow between the public information officer (PIO) and the media. … Read more
This course covers basic information about the role of a State or local Public Information Officer. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Use this link to take the interactive web-based… Read more
Communicating with the public is one of the most important aspects of disaster response and recovery planning, yet in the wake of disaster public communications often get overlooked for the sake of getting other essential tasks completed. Make sure you have enough Public Information Officers (PIO) trained and on hand to keep residents and… Read more
Local elected and appointed officials play a key role in keeping citizens informed and building confidence in the community’s ability to recover and build back stronger. Work with incident command’s chief Public Information Officer (PIO) and use these tips to maximize the effectiveness of your messages to impacted residents. Communicate the efforts that are being… Read more
One of the public information officer’s (PIO) essential functions is to handle media requests and communications, preventing them from distracting the incident commander. Use these tips to prepare for and respond effectively to the media. Have media contact lists. Develop a media contact list with after-business hours contact information, email addresses and websites. Have multiple,… Read more
Use this document from FEMA to find contact information for your regional FEMA Office, NFIP State Coordinating Agency and State Hazard Mitigation Office. Reach out to your contacts before a disaster hits; the first time you exchange business cards should not be during a disaster. FEMA Regional Offices, NFIP State Coordinating Agencies and State… Read more
Social media is typically the most immediate way to reach large numbers of constituents at one time — Public Information Officers (PIOs) and emergency managers can post messages from the field as the situation unfolds, or direct staff at the to quickly send out messages via Twitter, Facebook, Snapchat, Instagram and other available platforms. Use… Read more
A Go Kit is a mobile response kit that allows public information officers (PIOs) to function in the event that they are working at a remote or off-site location. The individual serving as incident command’s PIO can use this FEMA Go Kit checklist before a disaster hits to ensure they are prepared with the essential materials needed… Read more
The person designated to serve in the public information officer position during a disaster can download this FEMA checklist as a PDF for use during a disaster. The checklist can help to ensure the minimum requirements for the position are completed during an incident, and also provides a sample initial information summary and a sample… Read more
David Maack, a long serving local Emergency Manager in Wisconsin, was asked to write a section on emergency management for a Wisconsin Counties Association Public Officials Handbook. The section provides a “job aid” for local elected officials in Wisconsin and across the U.S. Emergency Management Guide for Local Elected Officials
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